Brew & Bloom
Roasted in
Glasgow, daily
Glasgow, daily
Small-batch coffee, roasted by hand and delivered fresh to your door — never more than three days off the roaster.
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Concept study · Hospitality & retail
Brew & Bloom
A subscription-first e-commerce concept for an independent Glasgow coffee roaster — designed to make a small-batch roaster look every bit as polished as a national brand, and to turn first-time visitors into recurring subscribers.
✦ Concept project — self-initiated to demonstrate our approach, not commissioned client work.The brief
Make a small roaster
feel national
The concept: a Glasgow speciality roaster selling beans online and running two cafés. The brief we set ourselves was to design a site that punches well above an independent's weight — appetite-led, confident and warm — while quietly doing the commercial heavy lifting: converting curious first-timers into subscribers who reorder every month.
The danger with small food brands is looking either too corporate or too homespun. The target was the sweet spot in between: craft, but credible.
The approach
Subscription-first,
not shelf-first
Most coffee sites bury the subscription behind a standard shop. We flipped it: the subscription is the hero offer, framed around freshness and convenience, with one-off bags as the secondary path. Big, tactile product imagery does the selling; a short "find your roast" quiz removes the intimidation for newcomers.
Everything is built mobile-first for the on-the-go reorder, with a checkout stripped to the fewest possible taps.
Design system
Warm, editorial, appetising
A warm, oat-and-espresso palette with a single energetic coral for actions. Type pairs a confident display sans with an editorial serif — magazine, not supermarket.
Espresso
Oat
Coral
Roast
Syne — headlines
Instrument Serif — accents
DM Sans — body & product copy, set generously for easy reading.
What it's built to do
Designed to convert
Turn first-time visitors into recurring subscribers — the highest-value customer for a roaster.
Make the product the hero with appetite-led, full-bleed imagery.
Remove choice paralysis with a short "find your roast" quiz.
Keep a fast, low-tap mobile checkout for repeat orders.
Feel independent and craft — never corporate, never generic.
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