Vela
Move with
intention
intention
Reformer pilates and yoga in the heart of the city. Your first class is on us.
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Concept study · Wellness & fitness
Vela Studio
A calm, booking-first concept for a boutique Glasgow pilates and yoga studio — designed to turn curious first-timers into regulars, and regulars into members.
✦ Concept project — self-initiated to demonstrate our approach, not commissioned client work.The brief
Fill classes,
build members
The concept: a boutique studio whose income depends on two things — full class timetables and recurring memberships. The brief we set ourselves was to design a site that lowers the intimidation a newcomer feels, makes the timetable effortless to scan and book, and gently leads happy first-timers toward a membership.
Calm is the strategy here: wellness buyers are turned off by hard-sell, so the persuasion has to be quiet and reassuring.
The approach
A free first class,
then belonging
The hero offer is a free first class — the lowest-friction way to get a body through the door. From there, the timetable is the heart of the site: filterable by class, time and teacher, bookable in two taps. Membership is framed around community and value, not pressure.
Soft imagery, generous whitespace and a calm palette keep the whole experience feeling like the studio itself.
Design system
Calm, soft, reassuring
A soft lilac-and-sky palette with plenty of breathing room — the antidote to high-energy gym branding. One gentle accent keeps actions clear without shouting.
Lilac
Sky
Mist
Ink
Syne — headlines
Instrument Serif — accents
DM Sans — timetable & body, light and airy.
What it's built to do
Designed to fill the room
Convert nervous first-timers with a low-friction free class.
Make the timetable effortless to scan and book in two taps.
Lead happy visitors toward recurring memberships.
Feel calm and reassuring — never hard-sell.
Work flawlessly on mobile, where bookings actually happen.
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